'Maaaan, if only there were formulas to make copywriting easy....'
...Said quite a few people at some point I imagine!
I've always enjoyed writing. From the age of 11, I've written a diary (although admittedly it's a bit intermittent these days!) I used to dream of writing novels and in my corporate role, I was often the 'go-to' person when someone was struggling with some copy. That being said, I still find myself staring at the screen sometimes and drawing a complete blank...
Now, when copywriting doesn't come naturally, that might be a common occurrence and it might also be something which is eating a lot of your time - and perhaps even your confidence.
Well, good news chums! It turns out the copywriting gods and gurus out there have taken the trouble to create actual formulas for successful writing (wooop!) and today, I'm going to share 3 of them with you.
Prepare for your life to suddenly get a whole lot easier...
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Just want to skip straight to the juicy bits? (Errr. it's ALL juicy actually!) Ok, ok - here's a breakdown...
1:00 - PAS (Problem, Agitate, Solve)
1:45: Example of PAS in use
2:15: BAB (Before, After, Bridge)
3:00: Example of BAB in use
3:45: 5 W's (Who, What, When, Where, Why)
5:15: My new quiz!
Still here? Thanks! I guess, you're a fan of copywriting tips then? If so - you should definitely check out this post too. I share my top 10 copywriting tips AND a few from the professionals....