Blogging helps you to provide potential clients with added value without them having to commit to anything.  This in turn will make them rate you more highly as a business, return more to your site and view your sales pitches more favourably.

This reason alone should be enough to convince you.  If your clients love you, then your business is definitely going to be in a good place! Whatever service you may sell, your potential clients aren't going to buy if they don't feel that your business is worth their custom.  

People read blogs either because they want to learn something, or they want to be entertained or sometimes just because their curiosity has been peaked by a snappy headline.  Wouldn't it be great if you could teach your clients something, entertain them or peak their curiosity? Even better, what if you could do all three?  Sounds like some pretty positive vibes to me!

I'll tell you what else builds positive vibes, and that's a thriving community.  Letting your clients and potential clients have a two-way conversation with you is a great way to build relationships with them, to increase trust and to find out what they're thinking. Once you understand what your clients are thinking it makes it sooo much easier to help them.  Hey, do you know what can create and nurture a thriving community where your clients can share their thoughts and discuss their problems? I think you do...yep; a blog for your business. 

One of the biggest perceived blockers to successful marketing is cost.  Luckily, one of the great things about blogging is that it's low cost but shows impressive ROI (Return on Investment). The pay-off may take longer than other forms of marketing but you can bet that the impact will be deeper and longer-lasting.

Imagine that you're just launching a new service.  Sure, you could take out an ad to tell people all about it but wouldn't it be way more effective if you've been blogging about it - calling out the problem that your service will solve, getting into the minds of people who have that problem and then showing them through informative, well written content that you and your business have the exact solution that they need?

For a client, making that final decision to part with their money can be a tricky one. After all, why should they spend it on your business rather than putting it towards another priority - or even spending it with one of your competitors?  Perhaps your competitor has taken out a full page ad that's full of great reasons why they should pick them.

Who are they more likely to choose - the company with the flashy ad or the business whose blog they've been reading and enjoying for the past few months?