If email marketing is one of the most important tools you have to grow your business (and it is) then your email subject line is pretty much the most important snippet of copy you’ll write as a business owner. Sounds dramatic, but it’s true! If you can’t get people to actually open your emails then you’re losing […]
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If we’ve been chums for a while then you’ll know I’m a big advocate of email marketing. I KNOW that it can be an incredibly effective way to build relationships AND to sell. It’s not a magic pill though and if you don’t take the time to learn how to do it right, well, like anything […]
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So, you’ve finally set up your email list and you’ve even started to get some subscribers coming through (hurrah!) BUT what on earth are you meant to do now? Everyone keeps saying the power is in the email list but what are you supposed to do to tap into all that power? Read on dear chum, I’m […]
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A lot of marketing and business is just common sense. I’ve heard the art of selling described as making the right offer to the right person at the right time… And when you say it like that it all sounds pretty straightforward. If you learn the ‘rules’ and follow them, then you’ll have a successful business, […]
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You’ve been thinking about starting your own business and all the possible benefits it could bring… more time with your kids no more commute! creative freedom FINANCIAL freedom …the list goes on… BUT, you haven’t done it yet. So far, it’s just a dream – but there are good reasons for that, right? I say this with love – but no, there […]
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Instagram is a hugely powerful tool right now when it comes to building your audience and growing your business. There’s no denying it – it’s a great tactic to use Instagram to get clients. Here are just a few reasons why: Around 1 billion active monthly users Over 500 million active daily users 400 million users are watching […]
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It definitely feels like Instagram is the ‘cool kid on the block’ when it comes to social media right now, doesn’t it? If you’re not already using it for your business, you’re probably feeling like you’re missing out on the action and that you should be making more of an effort when it comes to learning […]
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Overwhelmed Confused Frustrated STUCK. These are just some of fun feelings you’re pretty much guaranteed to feel at some point as a business owner. You had dreams of being your own boss, working when you feel like it, making money in your sleep and drifting through life in a constant state of inspiration and exhilaration. But then reality hits and it […]
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According to recent research by CoSchedule, marketers who set goals are 429% more likely to report success. Now, that’s an impressive stat – but it’s hardly a shocking one. I mean, goal setting is business 101, right? Wrong. Actually, in a recent study reported by Inc. a massive 80% of small business owners admitted to not tracking their goals. WHAAAAAT?!? Look, […]
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I bet there aren’t many out there who can honestly claim that their business has never felt like an effort even for a day. But if growing your business feels more effort than pleasure, then something isn’t right. The fact is, you CAN grow your business – and it CAN feel effortless and I’m going […]
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