Blog - Page 6 of 10 - Colette Broomhead

How to find your perfect business niche

The chances are, if you’ve clicked through to this post, then you already know what a ‘business niche’ is.  However, just in case you’re unsure, here’s the low-down… Your business niche is the term that is commonly used to describe the specific area of expertise that your business focuses on.  You’ll have a general business category […]

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10 Common Copywriting Mistakes That Will Mess Up Your Message

So you’ve put in the work with your business.  You’ve found the perfect niche, you’ve researched who your ideal clients are and what challenges they’re facing and you’ve carefully created the perfect products and services to solve them. Everything should be running smoothly… BUT … still. no. sales… I’m going to take a stab in the dark and […]

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3 Simple Formulas to Make Copywriting Easy

‘Maaaan, if only there were formulas to make copywriting easy….’…Said quite a few people at some point I imagine! I’ve always enjoyed writing.  From the age of 11, I’ve written a diary (although admittedly it’s a bit intermittent these days!) I used to dream of writing novels and in my corporate role, I was often the […]

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10 Ways to Write Better Copy

If you write better copy, you’ll build a better business…Whether you’re writing a blog post, brand story, sales page or social media, these copywriting tips will help your content to really shine – and more importantly, to call out to your ideal clients! Because let’s face it, in a business world where content is king, […]

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