Part of being a business owner is that you spend an awful lot of your time soul searching. Examining your choices, your vision for your business and life and what course of action is best to help you get there. Sometimes that means making changes, which may feel scary at best and foolhardy at worst. […]
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When I talk to my ideal clients about the challenges they face, the subject of business goals rarely comes up. Instead I hear things like:”I feel like I’m just muddling along””My marketing feels a bit scatter-gun””I don’t feel like I’m spending my time productively””I feel like I don’t really have focus in my business”Sound familiar? […]
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So you’re blogging, podcasting, tweeting and Tik Tokking with the best of them. You’re even starting to get the hang of this Facebook Live malarky. You feel like a marketing goddess! …But how do your know if your marketing is working? Back in my old job, I had a real love-hate relationship with reporting and analytics. For […]
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What is content marketing? It’s your new marketing strategy, that’s what it is! Don’t think it’s for you? I’m here to tell you it is and here’s why… So you had this amazing concept for a business and it’s something you feel super passionate about. You KNOW it’s a great idea, you’ve done your research and there’s […]
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So you want to change your life?Life is hard. Of course, it can be wonderful. Full of warmth, joy, laughter and love. But it can be awful too. Full of fear, worry, loneliness and guilt. If we can get the balance right then the hard times are bearable. They even make us stronger and wiser, make […]
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It can be SOOOO frustrating. You pour your heart and soul into each blog post and yet no one’s reading them. Maybe your Mum and a few trusty friends but that’s about it. Where IS all your blog traffic??Don’t worry – every blogger has been through the same thing. Building a successful blog takes time. […]
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“I must confess, that after the initial excitement of setting up my blog, I have been putting off the scary first post. It feels like it should be something big and important, a bold statement that tells you what I’m all about and why you should want to keep reading and coming back for more.”Sound […]
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Have you been putting off setting up your first WordPress blog? I so get it! If like me, you’re not especially techy then it can be easy to feel a bit overwhelmed and to assume that setting up a blog will be WAY too complicated to accomplish without paying out a fortune for someone to provide […]
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If you’ve been considering whether your business needs a blog but you’re not sure if it’s worth the time and effort, then let me start off by saying IT IS! IT IS! IT IS! And if my CAPS and exclamation marks aren’t enough to convince you, then here are some cold, hard facts – five of […]
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HOW MUCH DO YOU KNOW ABOUT YOUR IDEAL CLIENT?It may seem a pretty stupid question – of course you know about your ideal client! But do you? I mean do you really? Because if you want to create a marketing strategy so that new clients are beating a path to your door, you’d better know […]
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