If email marketing is one of the most important tools you have to grow your business (and it is) then your subject lines are pretty much the most important snippets of copy you’ll write as an online business owner. Sounds dramatic, but it’s true! If you can’t get people to actually open your emails then you’re losing […]
Continue readingIf we’ve been chums for a while then you’ll know I’m a big advocate of email marketing. I KNOW that it can be an incredibly effective way to build relationships AND to sell. It’s not a magic pill though and if you don’t take the time to learn how to do it right, well, like anything […]
Continue readingSo, you’ve finally set up your email list and you’ve even started to get some subscribers coming through (hurrah!) BUT what on earth are you meant to do now? Everyone keeps saying the power is in the email list but what are you supposed to do to tap into all that power? Read on dear chum, I’m […]
Continue readingEmail Marketing has the power to take your business to the next level – if you do it right! But I’m guessing you already know that or you wouldn’t be here! Well, good news. Whether you haven’t started growing an email list at all yet, or you have, but you’re struggling to make the impact you […]
Continue readingYour email list is your new (or not so new) obsession. Each time someone subscribes there’s a party going on in your head but when someone unsubscribes… well let’s just say, it doesn’t make for a good day… You’re surrounded by online voices bragging about how their lists are growing by bajillions (yes, that’s a number…) a […]
Continue readingKnowing how to choose an email provider (aka email service provider or ESP) is tough. And it’s especially tough when you’re just getting started in your online business and have no idea what you’re even supposed to be looking for! In this guide, I’m going to explain what an email provider actually is (because email marketing is […]
Continue readingSo you started your online business and now everyone’s telling you that you should be building your email list… except you have no clue how to get subscribers! ‘I wish I’d started mine sooner!’ they say… ‘Email is where you’ll make most of your sales’ they promise… So you find yourself an email service, you hook it up to […]
Continue readingIn previous posts, I’ve spoken at length about the importance of building your email list. Of course, it’s easier said than done. If only the only thing you had to do to grow your email list, was to add a subscription box to your website, hook it up to your email service provider and watch […]
Continue readingTime to jump on the Aweber train – your email marketing journey starts right here!So, you’re ready to get started with email marketing? Can I just give you a big old digital high five? (And that’s kind of a big deal because I’m really not a ‘high-fiving’ kind of gal normally) I’m making an exception […]
Continue readingWhen are you planning to start building an email list?When you’re just starting out with your blog or business, then there are 101 things to get done. You’ve got to get clear on your purpose, your ideal clients, create a business plan, set up a website, start creating content and getting yourself out there… work […]
Continue reading