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Category Archives for Email Marketing

9 Cool Email Subject Line Tricks to Make You Stand Out

If email marketing is one of the most important tools you have to grow your business (and it is) then your email subject line is pretty much the most important snippet of copy you’ll write as a business owner. Sounds dramatic, but it’s true! If you can’t get people to actually open your emails then you’re losing […]

17 Cringeworthy Email Tactics to Avoid

If we’ve been chums for a while then you’ll know I’m a big advocate of email marketing. I KNOW that it can be an incredibly effective way to build relationships AND to sell. It’s not a magic pill though and if you don’t take the time to learn how to do it right, well, like anything […]

9 Highly Engaging Emails You Should be Sending to Your List

So, you’ve finally set up your email list and you’ve even started to get some subscribers coming through (hurrah!) BUT what on earth are you meant to do now? Everyone keeps saying the power is in the email list but what are you supposed to do to tap into all that power? Read on dear chum, I’m […]

Email Marketing: The Ultimate Guide for Beginners

Email Marketing has the power to take your business to the next level – if you do it right! But I’m guessing you already know that or you wouldn’t be here! Well, good news. Whether you haven’t started growing an email list at all yet, or you have, but you’re struggling to make the impact you […]

How to Choose the Perfect Email Provider

Knowing how to choose an email provider (aka email service provider or ESP) is tough. And it’s especially tough when you’re just getting started in your online business and have no idea what you’re even supposed to be looking for! In this guide, I’m going to explain what an email provider actually is (because email marketing is […]

30 Ingenious Ways to Grow Your Email List

In previous posts, I’ve spoken at length about the importance of building your email list. Of course, it’s easier said than done. If only it was as simple as adding a subscription box to your website, hooking it up to your email service provider and watching as the the subscribers roll in… People don’t hand over […]