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1) Quantity Over Quality​

Ok, so we've all heard the phrase 'content is king' - what isn't made clear is whether that's quantity of content or quality of it.  I'm here to tell you, it's QUANTITY. Do not be tempted to post everyday just for the sake of it.  Your people want value.  If they don't get it from you, they'll find it somewhere else.

2) The 'Build it and they will come' Approach

It may have worked for Kevin Costner, but this isn't Field of Dreams.  You need to do more than just write a post and publish it.  No one knows you exist yet - you need to PROMOTE your posts.  Not just once, but repeatedly and often!​

3) Writing for You

Look, just because YOU think you're interesting, doesn't mean your ideal clients do.  You need to find the balance between writing about what excites you AND what excites them.  If you're not sure what they want then check! Try surveys, post in FB groups where they hang out. Do your research.