We all know how important it is to be active on social media if we're trying to grow our online business. The thing is, creating content takes sooo loooooong! How on earth are you supposed to stay active on social AND have time for anything else.... ever?
Oh, and as for creating content that actually gets any kind of engagement or reaction (other than from your friends and family!) - well, that's just not possible. It just isn't.
If this sounds all too familiar, then fear not! Social media needn't be so hellish - or so time consuming. I'm going to share how I use my blog to create all my social media posts - and not only that, how I manage to get more engagement with them than channels with 10x the followers.
Step 1) Choose Your Channels
I've said this before and I'll say it again; if you're just starting out with your online business then for goodness sakes, don't try to be on all the channels. You'll spread yourself too thin, you won't get any momentum, you'll feel completely discouraged and you'll have no time to do anything else.
Choose a couple of channels for now. Pour all your efforts into building an engaged following on those channels and you'll see results faster, feel less overwhelmed and a whole lot more motivated!
One of those channels needs to be Facebook. The other will depend on your niche and your own personal preferences.
Step 2) Create a Schedule
If you don't already have a schedule for your social media posts, do it. Do it now. It's going to be a game changer for you!
One of the keys to success with social media is consistency. One great post isn't going to cut it. It doesn't matter how viral it goes, if you don't post again for a month - even a week, then people will forget you and you'll have to start again from scratch.
Creating a schedule for your social media posts allows you to stay consistent and it also makes it much easier to plan ahead and stay on top of your content.
The frequency of your posts will depend on the channels you choose and your audience so it's generally best to experiment until you hit the sweet spot. A good place to start is to post daily.
Step 3) Plan Your Post Types
Variety is the spice of life! Don't bore your poor audience to death by posting the same old posts again and again. They'll soon find somewhere else to hang out online.
Experiment with a variety of different post types and see what hits a note with your audience. What gets them hitting the like button and joining the conversation?
Here are a few ideas for you to try:
Mini blog posts
Video and Live stream
Sharing other related content
Sharing your previous content
4) Set Content Goals
Always, always, always remember that if you're going to spend your precious time creating content, then there should be a purpose to it. What is it you want to achieve with your social media posts? By planning this in advance, your content will automatically be more focused and more likely to have the desired effect on your audience.
Here are a few common goals that you might have for your own social media:
Reach and attract your ideal clients
Give value to your ideal clients
Increase your credibility
Promote your stuff (blog posts, lead magnets, products and services)
Engage your audience
Build your brand
5) Grab Your Content From Your Blog Post!
This is the really awesome part. Before we dive into the good stuff, let's recap;
You now know:
The channels your posting on
When you're posting (and so how many posts you need to create)
The types of post you're going to use
The goal of each post
Pretty cool, huh?
Now, prepare to have your mind blown! Your latest blog post is going to provide ALL the content for you. Yep! You've already done the hard graft when you created the post. Now is the time to reap the fruits of your labour.
All your tips, quotes, mini-posts, stories - everything can be based on the content you've already written.
Want to See it in Action?
Here's how I used this technique for all my social media posts this week. I published a blog post on Monday (29 Time Management Tips to Help You Juggle Your Business & Day Job). I then posted daily on my Facebook page and on Instagram using the contents of that post. Here's how it played out...
Blog post published
'HUSTLING' OR JUST POOR TIME MANAGEMENT? For some reason, in certain entrepreneurial circles it's somehow become 'cool' to work through the night and only sleep a few hours. You're 'hustling' because 'sleeping is cheating'. I call BS on that. It just sounds like poor time management to me. Plan your time properly, get a decent night's kip and your body, mind AND business will thank you for it. Agree or disagree? xx
IF YOU WANT TO BE MORE PRODUCTIVE - START WITH YOUR WORK SPACE One of the best time management tips I've ever been given was to de-clutter. I mean it just makes sense. If our life is full of clutter, how can we possibly focus? When we hear the word 'clutter' most of us immediately think of the clutter in our homes. We all have (at least!) one room or particular space which seems to be a dumping ground.. There's that one drawer in the kitchen... The box room upstairs... In some cases, it can be our own wardrobe - full to the brim with clothes that we haven't worn for years but can't throw because... well you know, they might fit AND come back into fashion one day! ... Right??? What about your work space? Is your desk covered with paper, files and ... well, clutter? I challenge you to take 20 minutes today to clear out the mess and create a minimal, CLEAR work space for yourself. I bet it will make you feel (and be) more productive! WHAT DOES YOUR WORK SPACE LOOK LIKE? PS. Full disclosure- this pic isn’t of my work space. Sadly it isn’t nearly as pretty!
IS YOUR DIGITAL CLUTTER COSTING YOU TIME? We all know it's preferable to have a clear work space. But that doesn't just mean your physical work space - but your digital one too. Is your laptop crammed with clutter? Is your desktop full of files you've saved over the years and completely forgotten about? Is your inbox inundated with emails that you've never read and probably never will? Go on - treat yourself to a digital de-clutter. Let me know if you feel more productive and motivated as a result!
IS YOUR MIND TOO CLUTTERED TO BE PRODUCTIVE? All this week I've been chatting about time management and in particular, how clutter can effect our productivity. The clutter in our homes The clutter on our computers and perhaps most importantly, the clutter in our own minds. How often have you sat down to work but got nothing done because your brain is too busy whirring with thoughts... Sometimes, it's something mundane like 'I've got so much to do - I mustn’t forget to do get the groceries ...' Other times, it can be ideas that come buzzing along to distract us...' what if I do this? Ooh, I must try that!'... And of course we're all plagued by doubts and fears that tumble around in our heads... 'Should I really be doing this? CAN I really do this?'... It's no wonder we get distracted! How often do you take time to de-clutter your mind before working? Perhaps a short walk outside 20 minutes of exercise 10 minutes of meditation What works best for you?
... see how easy it is? Ready to get started? I've made it super easy for you by creating a downloadable Social Media Schedule for you - plus a cheat sheet of post type inspiration so you're never short of ideas!