how to make a brand guide

PSSST! Scroll down to the bottom for my PDF on hitting 5k months with an audience under 500...

Create Your Own Brand Guide 

If you want to create a memorable brand that's going to set you aside from your competitors (and I'm assuming you do because ... well, why wouldn't you want that??) then, there's one huge thing that you need...


Creating a personal brand isn't some super complicated science and you can build a memorable and authentic brand with ease . But if you're not consistent with it, you'll just come off as muddled and at worst, a bit false.  No one wants that!

That's why a brand guide is such a powerful tool.  You can keep all the key elements of your brand in one place as a constant reminder and inspiration to help you to 'stay on brand' at all times.

Feel like your brand is all over the place?

I like to think of branding as being a little bit like your business personality.  It's how you differentiate your biz from all the others out there.  It's how you attract your people - your ideal clients.  The folks who would rather work with you than your competitors because they sense that you just 'get them' more.

That's why being consistent with your branding is so key.  If you're all over the place then that's just confusing and maybe even off-putting to people.  Your message, your vibe - your personality will be muddled and as a result, your people will end up going elsewhere.

The problem is, keeping your brand consistent can be a pain! Making sure you're always using the same colours (and I'm talking to the colour code - not just 'blue' or 'green'!), keeping the wording and tone of voice the same across all channels, even using the same fonts! It takes time and sadly, time is one of those things that we all wish we had more of!

I've got 2 small boys, I'm trying to build my business, I've got a home and a husband, family and friends - not to mention a small, but not insignificant addiction to World of Warcraft (yep, I'm a total nerd). That's a lot to fit in and so I do what I can to use my time as efficiently as possible.

From a business perspective, one of the things that I did which had most impact was to create a Brand Guide.

It doesn't sound like much does it? But it gave me that all important FOCUS by keeping all of my brand information in one place so when I wrote a post or created an image I had everything there to make sure that I was being consistent with my colours, my fonts, my tone of voice - so people recognise my content and start to connect with my brand.

The video below offers a little practical help on how you can create a brand guide for your own business.  There are no set rules on how it should be done - other than doing it in a way which is going to work best for your style and personality.

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Want to skip straight to the juicy bits?  Here's a handy timeline...

0 - 0.42: Introduction

0.43 - 1.37: Different tools for creating your brand guide

1.38 - 2.43: Section 1, Brand Words & Characteristics

2.44 - 3.25: Section 2, Brand Beliefs

3.26 - 3.49: Section 3, Brand Story

3.50 - 5.31: Section 4, Brand Visuals

5.32 - 6.27: Section 5, Brand Voice

6.28 - 6.52: Section 6, Brand Examples

6.53 - End: Reminder about my weekly Q&A in Business Class & Goodbye!

Want my guide to hitting 5k months with an audience under 500?

Inside this guide, I share my Freedom Framework where I show you:

  • The best kind of offer to sell your small audience
  • The simple way to grow your audience and generate consistent lead flow and clients.
  • The one thing to focus on to convert more of your ideal clients into actual clients

About the Author

Colette Broomhead

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