So you want to know how to start a Facebook group eh? Strong move my friend. You may have heard rumours that Facebook groups are dead - and you could be forgiven for believing the hype as people seem to be closing their groups down left, right and centre.
I firmly believe they can be a powerful asset for your online business though and can be a great way to build your brand visibility, so without further ado, let's get you started with yours.
(PS. If you're still undecided about the whole Facebook Groups thing then maybe check out this post first - Is a Facebook Group Right for Your Business?)
How to Start a Facebook Group - a Step by Step Guide
1) Go to your Facebook homepage and 'Create Group'
There are a number of places on the homepage from where you can add a Facebook group:
We're going to click on the arrow at the top right of the page to open a dropdown box and then we're going to click 'Create Group' (see image below)
2) Name your Facebook Group
Once you click on 'Create Group' a pop-up box will appear...
You now need to fill out a few details, starting with your group name. You can call your group anything you like, but try to think of a name that people will be able to find. So for example, if your group is for diabetic women, then a name like The Diabetic Women Support Group would work well. On the other hand, Sarah's Support Group for Superhero Women may sound cooler, but it's not likely to something that diabetic women are searching while looking for a Facebook support group...
3) Add someone to your Facebook Group
At this stage, Facebook rather cheekily asks you to add at least one friend to your group. You won't be able to progress further until you do, so if needs be, just add your best mate and then delete them later!
4) Choose your Facebook Group privacy setting
You will now have the opportunity to select the privacy level of your group. The most common setting (and the one I recommend) for a business Facebook Group, is 'Closed'. This means that anyone can find the group but the posts inside it can only be seen by members.
If you're creating a group for a paid course or membership then you may decide to make it 'Secret' to avoid unwanted member requests.
TOP TIP: Don't forget to pin the group to your Shortcuts before clicking 'Create'. This will help you to access it quickly and easily. You're welcome... 😉
5) Choose your group icon
Once you've clicked 'Create' you'll have the chance to pick an icon to represent your group. This won't impact anything so choose whatever takes your fancy and feels like a good fit...
6) Add a group header image
You'll now be taken to your new group - woop! Congrats!
This is where the fun stuff starts. Time to make it feel like home...
First things, first, you'll want to add a gorgeous header image to welcome your members and let them know they've come to the right place. Headers are a prime location so you might also think about using the header to communicate a key message or call to action.
I suggest using Canva to create your image. It has social media templates that are set to the optimal size and you can choose from a huge number of designs for inspiration. Oh, and there's a free version that is absolutely all that's needed for this.
7) Add a group description
Your group description is important. It's about the only part of your group that non-members can see, so it's your chance to sell it. You'll find the description down the right sidebar of your main group page.
This is also where you get to set some expectations. How do you want people to behave in your group? What will be the consequences of not sticking to the rules? If you want people to be respectful of others - tell them. If you want your group to be a promotion free zone - tell people ... you get the idea...
To help people find your Facebook group (assuming it's not a secret group) you can add tags. These are basically key words or descriptive terms that are relevant to your group. So if we use the example of our group for diabetic women, some examples of appropriate tags might be 'diabetes', 'diet' or 'type 2'.
9) Decide whether to add a location
You have the option to add a location to your group. If your group is for people from a particular locality (eg. diabetic women from York) then this is a great idea because it will help those people to find you.
If your group isn't location specific, then you can leave this part.
10) Add your first post!
That's it. You're ready to get started and to begin engaging with and helping your members. For ideas on what kind of posts you can add to get the conversation started, then you should definitely check out my free 31 Engagement Boosting Facebook Group Posts. Schedule one each day for a month and watch your group transform! ⬇️⬇️⬇️⬇️⬇️
Transform your FB Group Engagement in a Month!
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