In previous posts, I've spoken at length about the importance of building your email list. Of course, it's easier said than done. If only it was as simple as adding a subscription box to your website, hooking it up to your email service provider and watching as the the subscribers roll in...
People don't hand over their email address for just anything. In fact, these days we are more and more wary about parting with our digital digits and so we need a little but of persuasion...
Lead Magnets, Freebies, sign-up incentives, ethical bribes, content upgrades... they all mean the same thing. You need to create something of value to offer your prospective subscribers in order to convince them to part with their personal details.
'I know, I know - but WHAT, Colette? What can I create to offer my clients?'
Ah. I'm glad you asked! I have a few suggestions for you (plus a free gift if you scroll to the end!)...
Is there a task that your ideal clients are struggling with? A checklist could be just what they're looking for! They're simple to create, using a tool like Canva, but they're a quick win for your audience (and therefore, for you!).
Want to see an example? Here's a Blog Post Checklist I created to help people to plan, create and promote their posts for maximum impact.
This is another great way to make your customers' lives easier - and to save them time. Templates provide a framework for people to follow in order to complete a certain project. I'm a Business Coach, so I might create (in fact I did!) an Ideal Client Template for people to use.
3) Swipe File
A swipe file will save your audience even more time! You basically provide them with the finished article that they can just copy and use it for their own needs. It might be content for an email or letter, or perhaps subject lines or headlines.
Generally speaking, the simpler the lead magnet, the better it will convert. An e-book can be overwhelming so if you're considering this one, make sure it is really compelling to your readers. It should promise to teach them or tell them something that they reeeaaaally want to know!
I love challenges! They're a great way to grow your list AND to build community. Challenges are also a fantastic way to really deliver RESULTS as they push your audience into action and keep them accountable. Generally, your challenge will be delivered by email but will also have some community element like a Facebook group.
Webinars have been a real marketing trend for the last few years and are a great way to convert people to subscribers. You offer some live training and people sign up to attend (or get access to the replay). Webinars have an added advantage in that they also form part of your sales pitch. Grow your list, deliver value and then make an offer. It's a winning combo!
Word of warning: Don't be tempted to miss out the 'value' part of this process. People are starting to grow weary of live trainings that are all promise, but no delivery and instead, full of salesy fluff.
If you can save people time, then generally speaking, that is DEFINITELY worth handing over their email for. By doing research into a certain topic and then providing it as your lead magnet, you're saving your readers a job (and a pretty laborious one at that!).
If you sell a product or service (and I assume you do if you're trying to grow your email list!), then a discount or coupon can be a great incentive for people to subscribe.
Word of warning: Discounts can be dangerous - used too much they 'teach' your audience that your offering is actually only worth the discounted amount. This in turn will mean your actual cost may now seem 'over-priced'.
9) Video Training
How do your audience prefer to consume their content? Some people are much more likely to watch a short video than wade through 1000's of words of copy. Remember - your lead magnet should be a QUICK win and video is often a great way to deliver that.
Of course, video works particularly well for more practical or physical topics such as exercise, cooking or music.
10) Audio File
Life is hectic and we want to save people time and offer a quick win... soooo, an audio file could be perfect! Your audience can listen while they're on the go! Your audio might be training or it might be something more entertaining like music, a story or perhaps a meditation.
11) Trial or Taster
Offering a free sample of your product or service can be a great way to entice new subscribers - not to mention, promote your offering. Perhaps the first module of your course, the first chapter of your book or a 7 day trial to your membership.
Everyone loves a giveaway! Asking people to sign up for the chance to win a prize is a great way to draw people in.
Word of warning: The QUALITY of your email list is far more important than the quantity. Make sure that the people you are attracting with your giveaway are your ideal clients and not just people looking for a free gift.
If you want to get people's attention then entertain them. People can't resist a quiz - they want to see if they match up, they want to learn about themselves - and they want to have a bit of a laugh.
I used Thrive Themes plugin, Thrive Quiz Builder (which I love) to create this quiz - go on, check it out!
14) A Tool/App
If you have the technical skills (or the money to invest in someone who does) then create a free app or tool for your customers that helps them solve a problem they're facing!
Similar to the point above, but worth an honorary mention because creating a calculator is a little more achievable for the less techy among us! There are some great calculators out there. Tax calculators, calorie calculators and more. I'm actually working on a calculator of my own at the moment to help people work out how viable their business idea is!
(**Update** I finished it and it's now available to use inside my membership, Your Business Lounge!
Join my Facebook group!
Remember I said that people want you to save them some time? Well, a planner is a great way to do that! Perhaps your niche is travel; you could give people a planner to organise their holiday. Perhaps you teach people something? Give them a planner to organise their study time... you get my drift.
I created a Weekly Planner, which helps mum business owners to organise their work time.
Got a knack for design (or a handy tool like Canva)? Then you can create attractive printables to make your ideal clients' lives more convenient. Lists, quotes, recipes... what do your audience need?
This can be a great way to get dull or complex information across more simply and easily. They work well for concepts that need to be visualised, or as a way to make statistics a bit more engaging.
What is the biggest challenge that your ideal clients are facing? A mini-course to help them solve it is sure to persuade them to hand over their email address!
For example, my ideal clients are mums who want to hit consistent 5k months with their biz. SO, I've created a 7 day mini course which gives them all the things they should be prioritising in order to do just that.
20) Cheat Sheet
Similar to a checklist or template, a Cheat Sheet can also make your readers' lives more convenient. It gives them a repeatable solution to a problem and removes the need for thinking about it too much!
Want an example? Take a look at the Email Welcome Series Cheat Sheet that I created to help people who struggle to know what to include in their welcome emails to new subscribers.
21) Free Consultation
If you provide a service, then a free consultation could be a great incentive to subscribe. If a customer is interested, this is a handy way for them to find out more - and for you to add them to your list!
22) Free Quote
Depending on what your service is, you may be able to offer your customers a free quote. This also gives you the opportunity to ask for more information than most lead magnets as people will be happy to provide their details in order to get a realistic quote.
23) Prompts and Inspiration
Not all lead magnets have to be completely practical. How about focusing more on mood and motivation? Inspirational quotes to brighten people's day or perhaps daily meditations to help with focus...
24) Event Tickets
Both live and online events are a great way to build your email list. They're also a fab way to increase your credibility - and to build community! You could organise a live get-together or perhaps an online summit.
25) Resource Library
If you have a number of lead magnets already, then consider grouping them together. The more resource, the more value! Rather than just signing up for one resource, give your readers the opportunity to access them all.
26) Facebook Groups
Using your Facebook Group as a lead magnet could have a double benefit - you'll build your list AND you'll ensure the quality of your group by making sure that only your really engaged readers become members.
27) Pinterest Boards
Pinterest is so popular (and powerful) when it comes to growing visibility and traffic. Group Boards are a key part of any Pinterest strategy, so if you have a large and engaged group board then that's an asset and something people will happily part with their email address to join.
28) Free Membership
If you offer a subscription based product, then creating a free version works very well as both a way to build your list, but also to give your customers the chance to 'try before they buy'.
29) Waiting List/Earlybird Discount
Perhaps you have a product that you only launch once in a while, or a new product that you're building some buzz for? Create a waiting list and perhaps an early bird offer and you can attract people to your email list AND nurture a warm audience for your launch.
30) Your Newsletter
Last but not least, in some cases, your email newsletter itself could be enough to persuade people to subscribe. What can you offer in your newsletter that will entice your ideal clients?
So there you have it. I hope that's given you some inspiration! Now, once you've got your email list growing, you'll want a really engaging welcome series to greet your new subscribers with!
Did I Mention My Email Welcome Series Cheat Sheet?
I'll tell you everything to include in a simple, but powerful 5-email welcome series that will make your customers fall in love with you and your business! Get your copy by popping your details below!